Digital Marketing Coordinator: Part Time, Remote—Canada

Are you passionate about sustainability, reconciliation, and natural products that reduce waste? Are you a strong collaborator and creative thinker? Are you eager to develop new skills while working in an inclusive, flexible, and development-focused environment? If you’ve answered “YES!” to these questions, then we want to hear from you!

About Aurora Heat, Inc.

Aurora Heat’s vision is to strengthen the widespread use of wild fur rooted in Indigenous tradition. We aim to welcome all peoples to thrive in harmony with Nature via natural fur for warmth and health products. Regarded as Canada’s Most Loved Hand Warmers, we sell handmade warmers that are long-lasting, reusable, and made from sustainable, ultra-soft beaver fur. Our eco-friendly products help preserve the cultural heritage of Indigenous Trappers while offering traditional and well-paid work for Indigenous women, girls, and 2SLGBTQ+ people in Northern Canada.

Key Responsibilities

We are seeking a Digital Marketing Coordinator to join our team, remotely. You will play a pivotal role in promoting our sustainable and Indigenous brand to the world. The ideal candidate is a creative thinker with a deep appreciation for the environment and a desire to make a positive impact.

Social Media Management:

• Direct the growth of our brand's online presence across key social media platforms, such as Facebook and Instagram.
• Strategize and schedule captivating content, encompassing posts, stories, and videos that align with our brand's core values and spotlight our social and sustainability initiatives.

Email Marketing:

• Develop and implement impactful email marketing campaigns and automation flows to engage and retain our valued customer base.
• Continuously monitor email campaign performance and execute optimizations to enhance results.

Content Creation:

• Craft compelling and brand-consistent content, spanning blog posts, articles, photos, and videos, designed to both educate and captivate our environmentally-conscious audience.
• Ensure content aligns with our commitment to sustainability and social impact.

SEO Marketing:

• Elevate website content for improved search engine visibility (SEO) to bolster organic traffic.
• Generate SEO-optimized content for auroraheat.com, including blogs and other website assets, to increase online exposure.

Analytics and Reporting:

• Monitor and evaluate the performance of our digital marketing efforts using tools like Google Analytics, Klayvio, and Shopify.
• Generate routine reports and offer valuable insights to elevate marketing strategies and amplify the effectiveness of our campaigns.

Affiliate Marketing Program Coordination:

• Collaborate with influencers and eco-conscious brands to explore co-marketing opportunities that align with brand values.
• Oversee commission and payment processes, ensuring affiliates receive timely compensation for their valuable contributions.
• Provide continuous support and maintain open lines of communication with affiliates, inspiring them to drive referral sales.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing with a focus on eCommerce.
• A passion for sustainability and environmental responsibility.
• Strong understanding of social media platforms and email marketing best practices.
• Proficiency in SEO, and Google Analytics.
• Excellent written and verbal communication skills.
• Creative and analytical mindset with the ability to adapt to changing trends.
• Highly organized and able to manage multiple projects simultaneously.
• Graphic design skills and knowledge of design tools (e.g., Adobe Creative Suite, Canva) are a plus.

Additional Information:

• Hours/week: 20 - 25
• Wage: $27 - 30/hour
• Location: Remote

Eagar (beaver)? Please email your resume and cover letter to our Head of Revenue & Operations: sean@auroraheat.com. We’re excited to learn more about you and your aspirations!